After recently being honored by BoardRoom Magazine with its 2021 “Excellence in Achievement” Award, SYZYGY Global’s executive leadership team has penned an article for the aforementioned magazine targeted to private club managers across the country. In the article, SYZYGY Global co-founders, Jason Herring and Julie Hawbaker, highlight the company’s award-winning project at Boca West Country Club detailing advice for club managers looking to create new revenue streams or boost the return-on-investment from club renovations.
The pandemic has fundamentally altered the club industry. With indoor dining and special events still limited in many places, clubs are still looking for ways to replace income from core revenue systems. In this article, the SYZYGY Global details recent-completed projects in the hospitality industry expanding all-weather outdoor dining and entertainment spaces as new profit centers adapted for pandemic lifestyles.
SYZYGY Global’s recently completed project at Boca West Country Club is one ideal example of how all-weather louvered pergola spaces modernize outdated architecture, expand profit-streaming outdoor dining space, and deliver new club amenities that improve the member experience while driving new revenue. This project consisted of expanding the club’s restaurant, Mr. D’s, complete with a series of interactive drive suites, all protected under a massive automated pergola system. The project expanded the dining capacity to 200 seats, and established an entirely new venue to host small gatherings and individual computer-guided gold instruction.
In this month’s BoardRoom Magazine, Herring and Hawbaker advise club managers of the unique advantages of today’s high-tech pergola systems, and how they can be fully-customized to seamlessly integrate the existing architectural and aesthetic look of the facilities. They also advise managers to confer with club members to learn what type of new amenities they would like to see brought to their club, and then seek paths to drive revenues from those improvements. Additional advice for managers, which can either make or break any renovation project, is to always contract with knowledgeable experts that can intuitively navigate local regulatory requirements and streamline necessary on-site engineering when installing a new outdoor structure.